YouTube on TV becomes insufferable with new unskippable 30-second ads

YouTube has rolled out unskippable 30‑second ads on TV worldwide, following complaints about a new mobile ad format. Its 2025 ad revenue reached $40.4 billion, surpassing Disney, NBCU, Paramount and WBD combined, reshaping “TV” for viewers unable to skip ads. The move follows aggressive new ad formats and crackdowns on ad blockers and third‑party apps.