This 1 TikTok Made Poppi $100,000 Overnight — Allison Ellsworth Explains How It Happened

Allison Ellsworth, co‑founder of Poppi, explains that viral success requires collective effort rather than relying on a single inexperienced hire. She details how an authentic TikTok video unexpectedly generated $100,000 in sales overnight, illustrating the power of storytelling, virality, and founder‑led marketing.