Apple’s pivot into “Ultra” products is going to raise prices across the board for everything

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Apple is reportedly shifting focus from budget-friendly options like the MacBook Neo to new "Ultra" tier products. This strategy, aimed at premium customers, suggests upcoming releases will command higher prices across the board.
#Apple #Ultra products #premium pricing #high-end devices #MacBook Neo #Bloomberg #Mark Gurman
08/03 17:23 phonearena.com
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Apple’s pivot into “Ultra” products is going to raise prices across the board for everything

08/03 18:54 gizmodo.com

Report Says More High-End ‘Ultra’ Apple Products Are On Their Way

08/03 19:51 theverge.com

Apple is going high-end with new ‘Ultra’ products next

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