Apple is winning over TikTok with Steve Jobs-style brain rot

Apple launched the $599 MacBook Neo on March 4, deleted all TikTok content, and started a new series of 15 videos. Clips include a homage to Steve Jobs’s 1984 Macintosh intro and a playful animation of the Finder icon. Releases come in trios matching Neo’s brand colors, targeting Gen Z. The Neo uses the same architecture as the iPhone.