Amazon Raises Prices for Ad-Free Streaming Tier, Rebrands It Prime Video Ultra

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Amazon raises the ad‑free Prime Video tier to $4.99/month (from $2.99) effective April 10, 2026, rebranding it Prime Video Ultra. The new tier adds 4K/UHD, five concurrent streams and 100 downloads, while the standard plan gets more streams and downloads.
13/03 20:11 ign.com
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13/03 23:19 bgr.com
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